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MUST

Must Marketing

We Build
Connected Digital
Systems That
Grow Your Business.

Strategy · Content · Advertising · Automation — All Working Together.
Serving local businesses, gyms, real estate professionals & service brands.

Start Growing Our Solutions
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Strategy
Content Creation
Paid Advertising
Automation
CRM Systems
Lead Tracking
Social Media
Video Production
Landing Pages
Growth Systems
Strategy
Content Creation
Paid Advertising
Automation
CRM Systems
Lead Tracking
Social Media
Video Production
Landing Pages
Growth Systems
About Us

Who We Are

At Must Marketing, we don't just "post content" or "run ads." We design connected digital systems that help businesses grow — from visibility to conversion to retention.

The Connected System
Content → Ads → Website → CRM → Follow-ups → Conversions
Strategy
Content
Advertising
Systems & Automation

Who We Work With

01Local service businesses
02Gyms, fitness & wellness brands
03Real estate professionals
04Trades and contractors
05Community-driven businesses
This Means
No wasted leads
Better tracking
Stronger brand presence
Higher ROI
One connected system — not multiple agencies
Mugheez Ajmal — Founder, Must Marketing
Mugheez Ajmal
Saint John, NB
The Founder

Built by
Someone Who
Gives a Damn.

Mugheez Ajmal · Founder & Creative Director

I'm a Saint John local. I started Must Marketing because I kept watching talented small businesses get left behind — not for lack of effort, but because the agencies they hired treated them like a line item. I built this to be different: one person accountable for your growth, not a rotating roster of account managers.

"I don't just run campaigns. I build the connected system that makes every campaign matter."
Based in Saint John, NB
Focus Local Business Growth
Philosophy Systems Over Shortcuts
Our Solutions

Two Tracks.
One Growth System.

Web & marketing, or AI & automation — built for Saint John businesses.

Track 01 Web & Marketing
01
Web Design

Website Design & Build

Custom websites built specifically for your business — no templates, no monthly platform fees, no catch. Own it outright.

Custom design · No renewal fees · Mobile-first · Done-for-you

02
Digital Presence

Digital Presence Solution

Helping businesses show up professionally and consistently online. Your brand deserves to be seen — and we make sure it is.

Content creation · Social media · Video production

03
Growth & Advertising

Growth & Advertising Solution

Most businesses run ads without a clear system. We change that. Every campaign is built to convert — not just get views.

Facebook & Instagram ads · Landing pages · Lead tracking · Performance reporting

04
Client Growth System

Client Growth System

A backend automation system that manages leads, messages, bookings and follow-ups automatically — so you focus on running your business.

Unified inbox · Online booking · Automated follow-ups · CRM

AI & Automation

We Build AI Systems
for Real Businesses.

Not chatbots. Not hype. Practical automation that saves you hours and closes more leads.

Track 02 AI & Automation
05
Free · No Obligation Free

Free AI Audit

Not sure if AI applies to your business? Book a free 30-minute call and we'll show you exactly where automation can save you time and money — no pitch, no pressure.

Your workflow · Repetitive tasks · Missed follow-ups · Plain-English findings

Book a Call →
06
AI & Automation

AI Workflows & Automation

Custom AI systems built into your business — not generic tools. Lead follow-up, appointment booking, customer comms, internal ops.

Lead automation · Booking flows · Customer comms · Internal ops

Proven Results

Real Work. Real Results.

We work as long-term growth partners, not one-off service providers. Here's what that looks like in practice.

Case Study 01

Joel McElhinney Real Estate

Social Media, Video Production & Paid Advertising — Sep 2024 to Present

5x
Avg. Return on Ad Spend
30%+
Follower Growth in 12 Months
3x
Engagement Increase
79%
Watch Time Increase (90 days)
What We Did
Led social media strategy across Instagram, Facebook & YouTube
Achieved consistent monthly flow of qualified local leads
Produced & optimized YouTube videos for long-form engagement
40% average reach growth with weekly audience interaction
Managed Facebook & Instagram campaigns with lower-than-industry CPL
Created and scheduled high-performing real estate content weekly
Case Study 02

KV Boxing

Full Digital & Growth Management — Website, CRM, SEO, Content, Social, Ads & Automation

Website & CRM
End-to-end website design, ongoing management & CRM setup for member inquiries
Growth & Ads
Paid advertising campaigns for gym membership growth & SEO for local search visibility
Automation
Full automation system: follow-ups, booking, review requests & social media management
KV Boxing is a full-service example of what a connected digital system looks like — every piece working together under one roof.
Process

How We Work
With You

We don't hand you a template and disappear. We build, manage, optimize, and grow alongside your business — so you can stay focused on what you do best.

01
Audit & Discovery
We review your current digital presence, advertising, and lead processes to understand where you are and where you want to go.
02
Strategy & Planning
We define clear growth goals, build your custom solution plan, and outline exactly what we'll manage.
03
Build & Launch
We build campaigns, landing pages, CRM systems, content calendars, and automation sequences tailored to your business.
04
Manage & Optimize
We continuously manage, test, and improve everything — tracking performance and scaling what works.
05
Report & Grow
Regular performance updates so you always know what's working, what's improving, and where your ROI comes from.
Creative Portfolio

Video & Creative Work

Our creative background allows us to produce content that feels real, engaging, and high quality. Great marketing starts with great content.

Wedding Films
Cinematic Storytelling
Short Films
Narrative Content
Promotional Videos
Brand-Focused Promos
Social Media Reels
Instagram & Facebook
Brand Visuals
Photography · Graphics · Identity
Drag or use arrows to explore
Why Us

You Don't Need
Multiple Agencies.

You need one connected system.

Typical Agency Must Marketing
Strategy Siloed Unified across all channels
Content Outsourced or generic Custom, brand-aligned
Ads Set & forget Ongoing optimized management
Lead follow-up Manual or none Fully automated
Reporting Monthly PDF Clear, actionable insights
Relationship Transactional Long-term growth partner
Websites Template-based, monthly fees Custom-built, you own it — no renewal fees
AI & Automation Not offered Custom workflows built for your business

All examples shown are from real client work. Private information has been removed where applicable.

Ready to Grow?

Let's Build Your
Connected System.

Not sure what you need? We'll audit your current presence and give you an honest recommendation — no pressure.

Phone
506-639-8499
Email
mugheezajmal123@gmail.com
Services
Strategy · Content · Advertising · Systems & Automation
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